LioNella.Biz and its subsidiaries respect your privacy and are committed to protecting it.

LioNella.Biz provides this Privacy Statement to inform you of our Privacy Policy and practices and of the choices you can make about the way your information is collected online and how that information is used.

We have structured our websites so that, in general, you can visit LioNella.Biz on the Web without identifying yourself or revealing any personal information. We make this notice readily available on our home page and at the bottom of every LioNella.Biz Web page.

LioNella.Biz has also self-certified its privacy practices as consistent with U.S.-E.U. Safe Harbor principles: Notice, Choice, Onward Transfer, Access and Accuracy, Security, and Oversight/Enforcement. More information about the U.S. Department of Commerce Safe Harbor Program can be found at http://www.export.gov/safeharbor/

1. Sites covered by this Privacy Statement

This Privacy Statement applies to all LioNella.Biz owned websites and domains, and our wholly owned subsidiaries ("LioNella.Biz websites.")

Links to non-LioNella.Biz websites

The LioNella.Biz websites may provide links to third-party websites for your convenience and information. If you access those links, you will leave the LioNella.Biz website. LioNella.Biz does not control those sites or their privacy practices, which may differ from LioNella.Biz. We do not endorse or make any representations about third-party websites. The personal data you choose to give to unrelated third parties is not covered by the LioNella.Biz Privacy Statement. We encourage you to review the privacy policy of any company before submitting your personal information. Some third-party companies may choose to share their personal data with LioNella.Biz, that sharing is governed by that third-party companys privacy policy.

2. Types of information we collect

This Privacy Statement covers personal information, non-personal data collection and aggregate reporting.

- Personal information is information that is associated with your name or personal identity. LioNella.Biz uses personal information to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal information, you can be assured it will be used only to support your customer relationship with LioNella.Biz. We take seriously the trust you place in us. LioNella.Biz will not sell, rent or lease your personal information to others.

On some LioNella.Biz websites, you can order products or services, apply for instant credit, request information, subscribe to marketing or support materials, register yourself or your LioNella.Biz products, or apply for a job at LioNella.Biz. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs and passwords, billing and transaction information, credit card information, contact preferences, educational and employment background, and job interest data. If you apply for instant credit, we will ask you to provide additional information such as salary, social security number and banking information. This information will be used by our financial services providers in determining whether to extend you credit.

To personalize our websites, services or communications and improve our products and services, we may also ask you to provide us with information regarding your personal or professional interests, demographics, and experiences with our products or services. Providing this additional information is optional.

- Non-personal information is data about usage and service operation that is not associated with a specific personal identity. LioNella.Biz collects and analyzes non-personal information to evaluate how visitors use the LioNella.Biz websites.

Non-personal data we collect may include the pages visited on the LioNella.Biz websites, unique URLs1 visited within LioNella.Biz, browser type and IP2 address. Most non-personal data is collected via cookies or other analysis technologies. LioNella.Biz Web pages use cookies, Web beacons and other technologies for data analysis and personalization services. LioNella.Biz also places ads on other websites that may use cookies.

3. Childrens privacy

LioNella.Biz is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their childrens online activities and interests. LioNella.Biz does not knowingly collect information from children under the age of 13 and LioNella.Biz does not target its websites to children under 13.

4. How we use your information

LioNella.Biz uses your personal information to provide you with services and to help us better understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, to personalize promotional offers and to personalize some LioNella.Biz websites. Occasionally we may also use your information to contact you for market research regarding LioNella.Biz products or services. We will give you the opportunity to choose your privacy preferences regarding such communications (see section 7, "Your privacy preferences and opting out"). Credit card information is used only for payment processing and fraud prevention. Sensitive personal information is collected only to facilitate our financial service providers credit decisions and will be shared with them only with your permission. Credit card information and sensitive personal data are not used for any other purpose by our financial services providers or LioNella.Biz and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.

Personal data collected online may also be combined with information you provide LioNella.Biz through other sources such as product registration, call centers or public events such as trade shows or seminars.

Personal data given to LioNella.Biz may be transferred across state and country borders for the purposes of data consolidation, storage and simplified customer information management. Non-personal data is aggregated for reporting about LioNella.Biz website usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.

5. Who we share your information with

LioNella.Biz will not sell, rent or lease your personal information to others. LioNella.Biz will not share your personal information with third parties except in responding to your requests for products or services. Your permission will be requested when you submit your information.

LioNella.Biz shares customer information across LioNella.Biz-owned business entities and companies working on our behalf, but only as described above in "How we use your information." LioNella.Biz contracts with third-party service providers and suppliers to deliver complete products, services and customer solutions described in "How we use your information." Suppliers and service providers are required to keep confidential the information received on behalf of LioNella.Biz and may not use it for any purpose other than to carry out the services they are performing for LioNella.Biz. These service providers may change or we may contract with additional service providers to better accommodate our customers. LioNella.Biz will not share personal information with any other third parties without your permission, unless required by law enforcement action, subpoena, or local law.

LioNella.Biz or its related entities could merge with or be acquired by another business entity or some or all of their respective assets could be acquired. If such a combination or acquisition occurs, LioNella.Biz will make every reasonable effort to notify you in the event we share with the merging or acquiring entity some or all of your personal information to continue serving you.

6. Your choices

LioNella.Biz gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product- and service-specific information and LioNella.Biz-wide marketing communications. LioNella.Biz-wide communications may include new product information, special offers, or an invitation to participate in market research. We give you a choice regarding delivery of LioNella.Biz-wide communications by postal mail, e-mail and telephone. You can make or change your choices at the data collection point or through your members account.

We will make every effort to honor your preferences. This option does not apply to communications for the purpose of administering order completion, contracts, support or product safety warnings.

7. Your privacy preferences and opting out

Non-subscription services LioNella.Biz will not use your personal information for a different purpose than the one stated when you provided your data. Examples of unrelated uses include sending communications about special offers, product information, and marketing messages. You can, however, choose to receive these types of non-subscription communications by following the instructions below.

Subscription services

To opt-out of receiving communications you have expressly requested (such as e-mail newsletters, etc.), use any of the following methods:

• Login in to your member account and unsuscribe
• Send a us a message using our Online Contact Form , be sure to provide your name, e-mail and postal address, and relevant information about your LioNella.Biz subscriptions and registrations

8. Your information and third-party companies

Certain LioNella.Biz services are linked with those from unrelated third-party companies, some which offer you the option to share with both LioNella.Biz and the third party personal data you provide. Examples include the ability to request communications from LioNella.Biz marketing or solution partners, or to enable order completion through a reseller. We will not share your personal information with those third-party companies unless you make that choice.

9. Access to and accuracy of your information

LioNella.Biz strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy. We will provide you with access to your information, including making reasonable effort to provide you with online access and the opportunity to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as a password and user ID, before granting access to your data. Certain areas of LioNella.Biz websites may limit access to specific individuals through the use of passwords and other personal identifiers.

The most effective way to view and change your personal information is to return to the Web page where you originally submitted your data and follow the instructions on that Web page and log in to your members account.

10. Keeping your information secure

LioNella.Biz is committed to protecting the information you provide us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, LioNella.Biz has in place appropriate physical and managerial procedures to safeguard the information we collect.

We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.

Credit card numbers are used only for processing payment and are not used for other purposes. As part of real-time payment processing, LioNella.Biz subscribes to a fraud management service. This service gives you and LioNella.Biz an extra level of security to guard against credit card fraud to protect your financial data.

11. Changes to this Statement

If there are updates to the terms of LioNella.Biz Online Privacy Statement, we will post those changes and update the revision date in this document, so you will always know what information we collect online, how we use it, and what choices you have. For material changes to this Statement, LioNella.Biz will provide notification to affected customers.

12. Contacting us

We value your opinions. If you have comments or questions about our privacy policy, please Contact Us

Rev: September 2007

1 - A URL (Uniform Resource Locator) is the global address of documents and other resources on the World Wide Web. For example, http://www.lionella.biz is the URL for LioNella.Biz international home page.

2 - An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (TCP/IP) network, such as the World Wide Web. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.